How do I connect Google Ads data to my e-shop for ROI analysis?

Export Ads and GA4 to BigQuery daily, hook read-only to your shop DB (MySQL/Postgres), then AI agent queries across.

Will AI chatbots replace BI tools like Looker for e-commerce?

Not fully — BI shines for visuals/sharing. But for ad-hoc profit digs, AI's faster, cheaper, no ETL hell.

BigQuery ~$5-50/month. LLM API pennies per query. Setup: DIY weekend or $1-2k freelance. No $10k+ BI traps.

Stuck guessing which Google Ads pay off? Your e-shop data's scattered across silos. One dev's AI fix lets you query it all naturally.

DevTools Feed Apr 03, 2026 3 min read

E-shop data in PrestaShop/Shopify, Google Ads, and Analytics stays siloed without manual hacks. 𝕏
AI chatbots query live across sources via BigQuery and DB links, skipping rigid BI dashboards. 𝕏
Quick wins for owners: spot profitable campaigns, cut losers — but verify AI outputs. 𝕏

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#AI analytics chatbot #BigQuery e-commerce #Google Ads ROI #e-shop data silos

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Originally reported by dev.to